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There’s science behind a decisive 'yes'. And it needs more layers than logic.

Messaging that stacks the odds in your favor. So you can stack up more yeses.

The Decision Flow Stack™ is a multi-layer system for crafting radically human, strategically sequenced and neuro-optimized messaging.

Because logic alone no longer moves today’s distracted buyers.

Yes! I want to stack up more yeses
Only two years ago you would do ok with messaging that's not perfectly calibrated to your user's needs.

But your today's buyer needs much more. So they can be confident in their decision.

Only two years ago, you’d do fine with a “feature-benefit” website. But today your prospects are overwhelmed, distracted and decision-fatigued.

They can't hear you if you're not speaking directly to their struggling moments. And showing how to get the desired outcomes, easier than before. 

Market noise is louder than ever. 

There was never a time it was easier to make an B2B SaaS app. Products like Lovable, are making it even easier.

Which means too much choice. And that leads to inaction.

Impossible to choose from endless options of the seamingly same thing.

So most likely they will go with the safest bet--the market leader.

But you don't want that. Because your product was built to resolve their struggles. So now you need a better story to tell. So they can connect.


You need messaging that makes them receptive. That resonates. Where every word is relevant.

Stack up more yeses

Conversion power rooted in 3 layers

Decision Flow Stack™ adds depth to your SaaS messaging. And lifts conversions.

Messaging built on lived experiences. Grounded in user workflows. Deeply relevant for your ICP personas.

So your web and demo messaging can win over even the most skeptical audiences.
 
Decision Flow Stack Conversion Engine
 
The best building blocks for your story, sourced from customer research for B2B SaaS

1. Foundations layer

Your story deserves the highest-quality building blocks

Extract the highest-quality messages. From your best customers. And your product & sales team.

All sourced through research methods that map directly into conversion frameworks.

Building blocks shaped into a narrative arc using conversion frameworks for B2B SaaS

2. Narrative layer

Shaped into a narrative arc that moves prospects forward

The right sequencing architecture. With the right messaging hierarchy. Built with enough tension to spark action. 

Underlined with empathy.

Neuro-optimized messaging that feels safe to act on for B2B SaaS buyers.

3. Subconscious layer

And finally neuro-optimized. So it feels safe to act on.

Fine-tune the signals that modulate how your story feels. 

So it doesn’t just make sense functionally—it feels safe, rewarding, vivid. 

And feels right to act on.

Decision Flow Stack Framework by Right story

Relentless specialization in web & demo messaging for B2B SaaS

Every word has a job to do. And not a word extra.

Every section, element and word is engineered to move your visitors toward conversion. All built on proven conversion copy principles shaped by Copyhackers. Rigorous A/B testing. And years of experience writing website copy.

Reshape your web & demo messaging. And get your product on your best prospects' shortlists.

Let’s map the fastest route to lift your web or demo conversions.
All it takes is a 15-minute call.

Plus, we show you how to fix the 3 leakiest spots on your homepage right on the call.

So high-quality leads start pouring in. More demo show-ups. More deals.

And you finally get the kudos you deserve. From your sales team. And your board.

Book a call