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For B2B SaaS marketing leaders ready to recover lost revenue

Finally get your product on your best prospects' shortlists

Your website and demo messaging should work in unison. From first click to demo follow-up, every word is rooted in conversion science. Not guessing. So your best prospects say yes. More often.

Get my product on prospects' shortlists

Even when you get the right web traffic…
...the yeses from your best prospects still don't roll in like they should.

Your website doesn't capture leads your sales team will love. Instead of sign-ups from ICPs, your dashboard shows bounces.

Your demo request page attracts tire-kickers. Who make your sales team frown. And your sales cycle stretch.

Too many demo requests end as no-shows. And even after the demo, you get ghosted way too often.

Web & demo messaging for B2B SaaS that shows your prospects how much better their workday gets with your product.

Sourced from your best customers.
Sequenced by the laws of conversion science.

And shaped into action shots of your prospects finally winning. Once
they switch to your product.

*Book a 15-minute call. Let’s see how we can shape up your messaging. So it wins more yeses.

Shape up my messaging. So it wins more yeses.

Not only frictionless. Messaging that propels forward.

Higher conversions aren't accidental. Neither are the ‘closed wons’.

Instead of guessing how to make your web or demo messaging convert—you can tap into the macro and micro laws behind a decisive yes.
 
So you can finally get high-quality leads that close faster. Create customers that stay happy. And lower your  CAC and CPL.
 
Pick the conversion lever that matches your bottleneck.

Web copy & demo messaging audits for quick wins

Lift conversions without a website revamp.

A tweak-roadmap. High-impact messaging & copy fixes.

Ready in 7 business days.

So you get more revenue from the traffic you already pay for.

Strategic messaging & copy rebuilds for deep wins

Payoffs that keep compounding.

Like systems and frameworks that evolve your messaging strategy.

And messaging rebuilds that turns prospects into best customers.

Web Conversion Catalyst

You're 7 days away from fixing your web copy leaks. So you can win more perfect-fit leads.

You can uncover the friction in your website copy that’s making visitors bounce. With a strategic web messaging audit.

Is your messaging hierarchy working? Or is your sales argument missing key blocks? Are your messages sequenced to pull visitors forward? Or leaving gaps that disengage?

Are you shaping an emotional journey too—or just the functional? Are there customer-repelling words at critical conversion points?

See exactly how to fix it. Backed by conversion science, consumer psychology, neuro-marketing and JTBD. So you can equip your visitors with what they need to make the right decision.

Web copy audit of your 3 most business-critical pages
Executive summary with every element rated
Conversion-focused rewrites of the most crucial section on each page
 Prioritized action checklist
Ready in 7 business days

Fix my web copy leaks
Experienced friction spikes as your visitors get closer to the decision point in your web copy.
Demo Conversion Catalyst

Uncover friction in your demo experience that makes your prospects ghost you

Before you spend more to generate leads, shouldn’t you fix the leaks causing drop-offs and no-shows?

This demo messaging audit shows where your flow breaks. What messages you're missing. And how to align your demo experience with your prospects’ evolving needs using JTBD methodology.

You’ll know exactly what your demo request page needs to capture your best-fit prospects. Or how to tweak your confirmation sequence to get more show-ups. And your demo sessions to get more yeses.

So your demo experience works even with today’s distracted, overwhelmed and decision-fatigued prospects. Not against them.

All based on conversion science. Not guessing.

So you can finally stop stretching your sales cycles with poor-fit leads. And create more happy customers.

Over-the-shoulder audit of your entire demo experience
Executive summary with every element rated
A rewrite of one critical section per element
 Prioritized action checklist
Ready in 7 business days

Uncover why prospects ghost you
Winning demo messaging is sequenced strategically to win more yeses.
Website Messaging & Copy

Your website copy—engineered to win more yeses

Your best prospects need to see themselves winning with your product. Overcoming struggles. Before they ever try it.

But they’re distracted, dopamine-starved, overwhelmed. Your website messaging should break through. And pull your prospects forward through a frictionless decision flow.

When you root your messaging in customer research, conversion science and consumer psychology, it works across multiple layers.

Because it’s built on Voice of Customer data from JTBD research, it increases receptivity, resonance and relevance. Eliminates cognitive friction. And triggers the right brain chemistry for a ‘yes’.

The result? A messaging hierarchy that follows the functional and emotional journey. And moves your best prospects to action.

JTBD customer research & review mining to source Voice of Customer data
 Internal product discovery to make your offer irresistible
Messaging hierarchy & brand voice calibration
Website copy–wireframed in Figma
Testing, validation & implementation support

Get web copy that wins more yeses
Web conversion copy for B2B SaaS puts future customers front and center.
There’s science behind a decisive 'yes'. And it needs more layers than logic.

Messaging that stacks the odds in your favor. So you can stack up more yeses.

Only two years ago, you’d do fine with a “feature-benefit” website. But today your prospects are overwhelmed, distracted and decision-fatigued.

You need messaging that makes them receptive. That resonates. Where every word feels relevant.

The Decision Flow Stack™ is a multi-layer system for crafting radically human, strategically sequenced and neuro-optimized messaging.

Because logic alone no longer moves today’s distracted buyers.

Stack up more yeses
Conversion power rooted in 3 layers

Decision Flow Stack™ adds depth to your messaging. So it can convert.

1. Foundations layer

Your story deserves the highest-quality building blocks

Extract the highest-quality inputs. From your best customers, your product team and competitors. All sourced through research methods that map directly into conversion frameworks.

2. Narrative layer

Engineered into a narrative arc that moves prospects forward

The right sequencing architecture. With the right messages. At the right moment. Built with enough tension to spark action. Underlined with empathy.

3. Subconscious layer

Then neuro-optimized. So it feels safe to act on.

Fine-tune the micro and macro signals that shape how your story feels. So it doesn’t just make sense functionally—it feels safe, rewarding, vivid. And right to act on.

Decision Flow Stack Framework by Right story
Relentless specialization in web copy and demo messaging for B2B SaaS

Every word has a job to do. And not a word extra.

Every section, element and word is engineered to move your visitors toward conversion. No guessing. All built on proven conversion copy principles shaped by Copyhackers. Rigorous A/B testing. And years of experience writing website copy.

Web & demo messaging
that puts you on your best prospects' shortlists.

Let’s map the fastest route to lift conversions at the most critical moments in your customer’s journey.

So you can bring in better-fit leads. Get more show-ups. Win more deals.

And finally get the kudos you deserve. From your sales team. And your board.

Book a call