--- title: B2B SaaS Web Messaging Diagnostic | See where your pages lose pipeline description: See where your B2B SaaS website leaks your best prospects. And know how to fix it before you pay for more traffic. Rooted in the Decision Flow Stack™. --- [Skip to main content](https://rightstory.io/web-messaging-diagnostic#main) [![Right story | Messaging studio for B2B SaaS](https://rightstory.io/hs-fs/hubfs/Right-story-logo-fresh.png?width=119&height=70&name=Right-story-logo-fresh.png) ![Right story | Messaging studio for B2B SaaS](https://rightstory.io/hs-fs/hubfs/Right-story-logo-fresh.png?width=119&height=70&name=Right-story-logo-fresh.png) ![Right story | Messaging studio for B2B SaaS](https://rightstory.io/hs-fs/hubfs/Right-story-logo-fresh.png?width=102&height=60&name=Right-story-logo-fresh.png) ![Right story | Messaging studio for B2B SaaS](https://rightstory.io/hs-fs/hubfs/Right-story-logo-fresh.png?width=102&height=60&name=Right-story-logo-fresh.png)](https://rightstory.io?hsLang=en) - [Subscribe to Relevant](https://rightstory.io/relevant) Open main navigation Close main navigation - [Subscribe to Relevant](https://rightstory.io/relevant) - [Book a call](https://rightstory.io/book-a-call) [Book a call](https://rightstory.io/book-a-call?hsLang=en) B2B SAAS MARKETING LEADER SALES-LED WITH PROVEN PMF # See where your website leaks your best prospects. And know how to fix it before you pay for more traffic. Paid campaigns, events, organic—it all generate clicks. But not many conversions. Pipeline is slow. Too many demo ghosts. Sales spend calls explaining your product instead of selling it. Your team spent months optimizing your web messaging. Yet it still doesn't show the best of your product. ## Your demo sessions show it. Your pipeline shows it. Your sales team says it. And you already know it. Your product capabilities evolved. Your use cases evolved. Your ICP sharpened. And new proof arrived. Your website stacked up generations of messaging.   Every addition made sense on its own. But there's no guiding force that aligns it all into a story that makes sense for your best buyer. LEAK 01 ##### Your website no longer reflects the sophistication of your product. So buyers can't see how it fits their workday Generations of messaging glued together left gaps in your product story.  Prospects fill the gaps with guesses. It sets the wrong product expectations. Which your sales spend time correcting. LEAK 02 ##### Your team doesn't have a messaging system to tell a stylistic preference from a real conversion problem Your team fixes a headline. Writes new FAQs. And it all sounds great.  But without conversion rules to guide you, it's hard to tell how to fix a section, optimize your offer or reorder your tiers. LEAK 03 ##### Every web messaging discussion between teams becomes subjective. And months long. Sales wants more product detail. Demand gen wants shorter pages. Design wants less copy. PMM wants more context. Everyone can point to a problem. Nobody can show the complete buyer decision path your ICP persona needs. Your team knows too much. They fill gaps automatically. Your buyers can't. ## Your best prospects aren't compelled to take the action on your page. Because they can't see your product was built for them. Ready for you in 7 business days. And delivered on your private Notion hub.  Every fix explained. Why it matters. How to do it. And how it ties back to immutable conversion laws. 01 You've already tried ##### A 60-minute over-the-shoulder recording of your messaging audit A strategic web messaging audit of your 3 most business-critical pages. And how well they align with your business goals.  02 You've already tried ##### Conversion-focused rewrites of the most crucial section on each page For each page we'll do a highest-impact rewrite (usually a hero headline or an offer statement). That instantly neutralizes friction. 03 You've already tried ##### A birds-eye-view perspective on your biggest conversion leaks Executive summary with every element rated. Color-coded. So you can see the potential this optimization brings. Messaging shouldn't be judged by how good it sounds. ### Your product story shouldn't ask your buyers to enter your reality. It should enter theirs. And make it better.   **Your web messaging should be judged by whether it helps your best buyer make a decision to choose your product.**   Decision Flow Stack merges the best of the jobs-to-be-done methodology, conversion frameworks and buyer decision journey to capture that decision process to the tiniest micro-steps. Charts every micro-step on a long decision chain. And shows you how to resolve the emotional and functional resistance your best buyer experiences at each of these steps.   So your story emerges refined. Perfectly sequenced. And matching the reality of your best buyers.   Your best buyers can now experience your product before they ever buy it. And with this new gained relevance and resonance, it opens them to listen. And act with confidence.   **![Decision-Flow-Stack-Web](https://rightstory.io/hs-fs/hubfs/Decision-Flow-Stack-Web.png?width=3351&height=1557&name=Decision-Flow-Stack-Web.png)**   **Every message should earn the next step.  One micro-decision at a time.** INTRODUCING ## Web Messaging Diagnostic™ ### Make the invisible messaging gaps that leak your web conversions visible. In 7 business days.   Your three most important pages are diagnosed against the jobs they need to do for your primary ICP persona, your product and each page goal.   So you can see what’s already aligned. Where your pages break the decision your best prospects are trying to make. What’s missing entirely. And how to fix messaging gaps using conversion prescriptions.   Prioritized by the biggest impact on your revenue.   So you stop wasting time on aligning multi-generations of copy. And start aligning your web story around what your best buyer needs to choose your product.   **Powered by Decision Flow Stack™.** ### 3 pages diagnosed ### 7 business days turnaround ### 0 redesigns required [Make the invisible messaging gaps visible](https://rightstory.io/web-messaging-diagnostic#offer) WEB MESSAGING DIAGNOSTIC™ ## Know where your product story and the buyer's decision path fall out of sync. And how to bring them back together. So you can protect what's already aligned. Fix what isn't. And know exactly how using conversion rules. Not guessing. 01 PROTECT ##### Don't break what's already working A strategic web messaging audit of your 3 most business-critical pages. And how well they align with your business goals.  02 FIX ##### Find the gaps that affect your revenue For each page we'll do a highest-impact rewrite (usually a hero headline or an offer statement). That instantly neutralizes friction. 03 HOW ##### Fix the leakiest gaps using conversion principles Executive summary with every element rated. Color-coded. So you can see the potential this optimization brings. MESSAGING LEAK SNAPSHOT ### One glance. And you know where your conversions leak. **A diagnosis of your 3 pages in one executive view. With a 1-100 messaging score. So you know how much more potential you can get out of each page.** A diagnostic score that shows you how close your messaging comes to its full conversion potential. Page by page. A filter that highlights the messages you shouldn’t scrap or break. The three leakiest messages to fix first. And the conversion prescription for each. So you don't have to rebuild from scratch. And how you can use the messaging or differentiation gap your competitors left open to stand out. ![Snapshot-Image](https://rightstory.io/hs-fs/hubfs/Snapshot-Image.png?width=1498&height=984&name=Snapshot-Image.png) PAGE X-RAY ### Your own buyer decision path blueprint. The one your page should've been built around. **You know how good your messaging really is when you see it compared against the best-case scenario for your page. Built for your ICP persona, your product and your page goal.** You get a buyer decision blueprint for every inspected page. It captures the complete sequence of micro-decisions your ICP persona needs to make before taking action.  Maps them onto the page sections. Organized by conversion principles. And compares your live pages against it. So you can see how well your current page fulfills that decision path. Which sections are strong, weak, misplaced or missing. And how each scores against the job it should do. Messaging gaps the other audits missed now glow red. And you get conversion prescription to close each. Your team gets one source of truth for future rewrites, tests and agency briefs. So every decision is guided by what your ICP persona needs. Not by the loudest opinion in the room. ![Page Stack](https://rightstory.io/hs-fs/hubfs/Page%20Stack.png?width=1002&height=1292&name=Page%20Stack.png) 60-MINUTE DIAGNOSTIC DEEP DIVE ### Protect your messages that are already powerful. Identify the leaky ones. Know how to fix each. **You watch a Conversion Messaging Strategist do a deep dive diagnostic of your 3 live pages. Looking at your messages with the your Page X Ray that highlights each leak worth fixing.** We look at your current messaging. We check your messaging hierarchy. If the value of your offer needs a tune up. And a step by step how and why.  Section missing? Here's how you build it. Underperforming? Here's how you strengthen it. Misplaced? Here's where it belongs. All guided by conversion rules. Your team have already done so many messages right. Protect it so it doesn't break with the next rewrite. And your leakiest messages on the page that impact your revenue most get a conversion rewrite. You can see your page transforming in front of you. ![Page Stack-1](https://rightstory.io/hs-fs/hubfs/Page%20Stack-1.png?width=1256&height=1078&name=Page%20Stack-1.png) How we’ll partner to get your Web Messaging Diagnostic ready for you in 7 business days ## Everything waits for you ready in 7 business days. You get one link in your email. **This is how we make it all work together.**    When you receive your Web Messaging Diagnostic, you get one single link. And every deliverable waits for you in your private Notion hub.   But before that happens... ###### Step 1 ### Fill out the survey The moment the payment is made in full, you receive an email with a short survey to fill out. It's essential to fill it out. Without knowing your page goals, ICP persona and your 3 URLs, I can't start your audit. Step 2 #### We make the deep dive diagnostics of your 3 pages Once we have your survey, we make deep dive diagnostic of your web messaging, create your 3 Page X-Rays and roadmap, record the over-the-shoulder video and craft your conversion rewrites. Put all deliverables on one Notion page for you. Step 3 ### You review the diagnostic. Mark your questions. You watch your over-the-shoulder recordings and mark your questions. Check your Page X-Rays and Messaging Fix Roadmap, together with your conversion rewrites. See if you have implementation questions. Step 4 ### Pick a day and time for our 30-minutes follow-up call You've seen the deep dive diagnostics of your pages. Checked your Messaging Fix Roadmap. And you're ready to discuss the implementation ideas or you have questions. Pick a day and time on the embedded calendar on your Notion hub. Step 5 #### Hop on a call. And discuss any implementation question. You bring any question or implementation idea to the call. And we discuss what route is the best to fix a specific leak. Or even get implementation help if your team is too busy to tackle this alone. We have 30 minutes to revisit anything you want. BEST FIT #### Boardroom outcomes. Because we tap immutable conversion laws. **Better lead quality.** Pre-qualify your leads with messages. Not form fields. Get  more ICPs. Repel poor-fits. **Faster deals.** Perfect-fit leads primed to understand value of your product. Shorter sales cycles. Fewer ghosts. **Lower CAC & CPL.** When you harmonize messaging with the needs of your ICP, your traffic dollars win more **Reduced churn.** Because your website manages the perceived value of your product. So it outweighs the investment. 
 **Clear roadmap.** Fixes with the highest impact you can assign tomorrow. Plus, they're easy to implement. [Get brag-worthy conversion outcomes](https://rightstory.io/web-messaging-diagnostic#request) ![stardust-two-col-01](https://www.sprocketrocket.co/hubfs/sr-assets/stardust/stardust-two-col-02.png) For PMMs / Growth / Marketing Managers #### Paint-by-numbers implementation. Tactical clarity. And all the whys. NEEDS REWORKING TO HIGHLIGHT WHAT THEY GET COMPARED TO CMOs Deep-dive audit of 3 key pages. Built with JTBD, VoC, and neuro-optimization. Not opinions. Over-the-shoulder video + transcript Rewrites of highest-impact sections (hero, offer, CTA) Actionable Conversion Roadmap (what to change, why, how) Follow-up call to ship faster [Check out the Presets](https://www.sprocketrocket.co/presets) OFFER STATEMENT #### Boardroom outcomes. Because we tap immutable conversion laws. **Better lead quality.** Pre-qualify your leads with messages. Not form fields. Get  more ICPs. Repel poor-fits. **Faster deals.** Perfect-fit leads primed to understand value of your product. Shorter sales cycles. Fewer ghosts. **Lower CAC & CPL.** When you harmonize messaging with the needs of your ICP, your traffic dollars win more **Reduced churn.** Because your website manages the perceived value of your product. So it outweighs the investment. 
 **Clear roadmap.** Fixes with the highest impact you can assign tomorrow. Plus, they're easy to implement. [Get brag-worthy conversion outcomes](https://rightstory.io/web-messaging-diagnostic#request) ![stardust-two-col-01](https://www.sprocketrocket.co/hubfs/sr-assets/stardust/stardust-two-col-02.png) For PMMs / Growth / Marketing Managers #### Paint-by-numbers implementation. Tactical clarity. And all the whys. NEEDS REWORKING TO HIGHLIGHT WHAT THEY GET COMPARED TO CMOs Deep-dive audit of 3 key pages. Built with JTBD, VoC, and neuro-optimization. Not opinions. Over-the-shoulder video + transcript Rewrites of highest-impact sections (hero, offer, CTA) Actionable Conversion Roadmap (what to change, why, how) Follow-up call to ship faster [Check out the Presets](https://www.sprocketrocket.co/presets) ###### There’s science behind a decisive 'yes'. And it needs more layers than logic. ## Messaging that stacks the odds in your favor. So you can stack up more yeses. Only two years ago, you’d do fine with a “feature-benefit” website. But today your prospects are overwhelmed, distracted and decision-fatigued. You need messaging that makes them receptive. That resonates. Where every word is relevant. **The Decision Flow Stack™ is a multi-layer system for crafting radically human, strategically sequenced and neuro-optimized messaging.** **Because logic alone no longer moves today’s distracted buyers.** [Stack up more yeses](https://rightstory.io/book-a-call?hsLang=en) ###### Conversion power rooted in 3 layers ### Decision Flow Stack™ adds depth to your messaging. And lifts your conversions. ###### 1. Foundations layer #### Your story deserves the highest-quality building blocks Extract the highest-quality inputs. From your best customers, your product team and competitors. All sourced through research methods that map directly into conversion frameworks. ###### 2. Narrative layer ### Engineered into a narrative arc that moves prospects forward The right sequencing architecture. With the right messages. At the right moment. Built with enough tension to spark action. **Underlined with empathy.** ###### 3. Subconscious layer ### Then neuro-optimized. So it feels safe to act on. Fine-tune the micro and macro signals that shape how your story feels. So it doesn’t just make sense functionally—it feels safe, rewarding, vivid. And right to act on. ## Relentless specialization in web messaging and copy for B2B SaaS Every word has a job to do. Move your visitor closer to conversion. Every section, element and word should move your visitor closer to conversion. But that's a lot to keep in mind. So I've packaged conversion laws into a **Decision Flow Stack** method. It governs this website messaging audit. Decision Flow Stack is inspired by proven conversion copy principles shaped by **Copyhackers**. Rigorous A/B testing. And years of experience writing website copy. ![Describe Your Image](https://275827.fs1.hubspotusercontent-na1.net/hub/275827/hubfs/Vector-Aug-15-2022-04-01-24-99-PM.png?width=43&height=36&name=Vector-Aug-15-2022-04-01-24-99-PM.png) ### 14 years in B2B Tech and SaaS ![Describe Your Image](https://275827.fs1.hubspotusercontent-na1.net/hub/275827/hubfs/Vector%20(1)-2.png?width=43&height=34&name=Vector%20(1)-2.png) ### 7 years specialization in conversion messaging and copywriting ![Describe Your Image](https://275827.fs1.hubspotusercontent-na1.net/hub/275827/hubfs/Vector%20(2)-2.png?width=43&height=34&name=Vector%20(2)-2.png) ### 53 pages diagnosed this year - [![10x Web Copy](https://rightstory.io/hs-fs/hubfs/web-copy-badge-5c7589f5-0be5-43e9-94f6-5c3f8f556252-2.png?width=400&height=400&name=web-copy-badge-5c7589f5-0be5-43e9-94f6-5c3f8f556252-2.png)](https://www.credential.net/81d958c2-2218-48e9-9f01-60060ee112a7#acc.M348qLZT) - [![Conversion Copywriting for Home Pages](https://rightstory.io/hs-fs/hubfs/home-pages-badge-f37df24f-596c-405b-af19-e927ebe1cfde.png?width=400&height=400&name=home-pages-badge-f37df24f-596c-405b-af19-e927ebe1cfde.png)](https://www.credential.net/244c52c2-0054-4330-a7f7-97414b887983#acc.SE8l1q34) - [![10x Pricing Pages course by Copyhackers](https://rightstory.io/hs-fs/hubfs/10x-Pricing-Pages-badge-cb4c1e91-e2d6-4612-9a0e-5b26337eb336.png?width=400&height=400&name=10x-Pricing-Pages-badge-cb4c1e91-e2d6-4612-9a0e-5b26337eb336.png)](https://www.credential.net/28a6d757-b5d0-4218-8bc8-ad8f0a529f99#acc.CFbRkNYo) - [![10x Landing Pages](https://rightstory.io/hs-fs/hubfs/10x-landing-pages-4f1e16c0-e1c0-47b2-ad91-b0be0b60b0bc-2.png?width=400&height=400&name=10x-landing-pages-4f1e16c0-e1c0-47b2-ad91-b0be0b60b0bc-2.png)](https://www.credential.net/73a50d9b-75f4-4cb2-ab01-77b8e15fff05#acc.phbs9dtL) - [![10x Emails](https://rightstory.io/hs-fs/hubfs/10x-emails-89d5aa32-5d78-49bc-9486-98cf4c808ec9.png?width=400&height=400&name=10x-emails-89d5aa32-5d78-49bc-9486-98cf4c808ec9.png)](https://www.credential.net/6de38787-3ccd-43d3-b4bb-0f947a5d6fee#acc.qgY1a6A2) - [![10x Funnels](https://rightstory.io/hs-fs/hubfs/10x-funnels-3371afbf-6a4e-44d4-a2ab-ce77c5b4dbeb-2.png?width=400&height=400&name=10x-funnels-3371afbf-6a4e-44d4-a2ab-ce77c5b4dbeb-2.png)](https://www.credential.net/e65a7dd8-2312-4a94-8665-8d1452aa6ea9#acc.NAFcC8hD) - [![Master of Brand Voice](https://rightstory.io/hs-fs/hubfs/master-of-brand-voice-b97ff877-795b-429d-a50c-e240e31a92ed.png?width=400&height=400&name=master-of-brand-voice-b97ff877-795b-429d-a50c-e240e31a92ed.png)](https://www.credential.net/914318d1-df92-4a10-9871-9663bf094a82#acc.Rb1Xsypt) - [![Master of About Pages](https://rightstory.io/hs-fs/hubfs/about-pages-8e0343fa-732a-4c08-9db7-0de97f00b919.png?width=400&height=400&name=about-pages-8e0343fa-732a-4c08-9db7-0de97f00b919.png)](https://www.credential.net/753d84b8-ad89-45af-b6c4-138377c54935#acc.qaLRUEV8) ## Web & demo messaging
that get your product on your best prospects' shortlists. Let’s map the fastest route to lift conversions at the most critical moments in your customer’s journey. So you can bring in better-fit leads. Get more show-ups. Win more deals. **And finally get the kudos you deserve. From your sales team. And your board.** [Book a call](https://rightstory.io/book-a-call?hsLang=en) [![Right story | Messaging studio for B2B SaaS](https://rightstory.io/hs-fs/hubfs/Right-story-logo-fresh.png?width=119&height=70&name=Right-story-logo-fresh.png)](https://rightstory.io?hsLang=en) ###### Messaging studio for B2B SaaS Become the obvious choice for your perfect-fit prospects. - - Resources - [Subscribe to Relevant | Newsletter](https://rightstory.io/relevant) - Legal & admin - [Privacy policy](https://rightstory.io/privacy-policy) - [Imprint (EN)](https://rightstory.io/imprint) - [Impressum (DE)](https://rightstory.io/imprint#Impressum-DE) - [Contact us](https://rightstory.io/contact-us) ©2025 **Right story | Messaging studio for B2B SaaS.** All rights reserved. [**Privacy Policy**](https://rightstory.io/privacy-policy?hsLang=en) | **Manage Cookies**